Daniel Humm, world-class chef and co-owner of the No.3 restaurant in the world, Eleven Madison Park, has just served a packet of orange-coloured baked cheese crackers to a guest paying hundreds of dollars for a tasting menu. It’s a bold idea initiated by his co-owner and business partner Will Guidara, and it pays off: the unsuspecting diner is “mind-blown”.

“The customer was joking around about eating Cheez-its,” recalls Humm. “So Will came to the kitchen and suggested we serve some with the eggs benedict caviar course. I could have said no, this is my food and I don’t want Cheez-Its on the table, but I trusted him that it would blow their minds and it did.”

Read the full interview on The World’s 50 Best Restaurants